ESTABLISH YOUR UNIQUE POSITION AND VALUE.
STAND OUT IN A CROWED MARKETPLACE.
4 Weeks Online
Market Position Mastermind
Join Our Next Cohort
Includes 4 Group Coaching Sessions, the Message Clarity Guide, and a 1-on-1 Consultation.
For Message Clarity Accelerator Graduates Only.
In a crowded marketplace, your brand can't afford to blend in.
The average consumer is overwhelmed, encountering over 5,000 ads daily, with a vast array of messages and options permeating nearly every moment of their lives.
We'll help you stand out by establishing a message-aligned market position, value proposition, and productized offers that flow from your zone of genius and transform your audience into lifetime customers.
If you need help...
☑️ Translating your message into more sales
☑️ Establishing a market position that stands out
☑️ Building offers that keep customers coming back
...this is for you.
WHAT YOU'LL LEARN
Your Position
Gain a competitive edge by discovering how to rise above the noise in a crowded market. We'll help you articulate what your business does better than anyone else and identify your unique position through competitor grids and unique value mapping.
Your Product
Stand out as a transformational brand by presenting your service as a relevant solution. We'll help you break free of the commoditized race to the bottom by branding your services and giving each one of your products a desirable "before and after" benefit.
Your Offers
Meet your audience where they are in their decision-making process through an "offers ecosystem." We'll help you create the introductory and lead offers that land more customers into core offers, while extending beyond into profit maximizer and return paths to increase your customer lifetime value.
Your Pitch
Learn how to naturally close more deals without betraying your audience's trust through six message-aligned sales techniques that open healthy, high-retention relationships.
WHAT YOU GET
4 Coaching Sessions
Join four interactive Zoom sessions with Joe Courtney and a small group of purpose-driven leaders and entrepreneurs. Each 75-minute recorded call features easy-to-follow training, Q&A, an optional "hot seat" round, and clear workbook-based action items for the week.
Market Position Mastery Guide
Define your market position, unique proposition, productized offers, and message-aligned selling approach to maximize lifetime customer value. This comprehensive workbook will give you a significant advantage over your competitors, benefiting both you and your customers.
1-on-1 Consultation
In this exclusive one-on-one consultation with Joe Courtney, you'll refine your market positioning strategy and develop a practical offer-staging plan. This will enable you to sell more solutions, serve more people, and scale your business beyond its current level.
Bonus: Zone of Genius Session
Your Genius lies at the intersection of your gifts and passions, bringing you joy while fulfilling a need in the world. Join this bonus training and align your purpose with your business offerings to unlock your full potential.
WHAT BUSINESS LEADERS ARE SAYING
We Don't Charge You Without A Result
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras dui justo.
420+
Quisque tincidunt
60+
Quisque tincidunt
10K
Quisque tincidunt
300+
Quisque tincidunt
Limited Time Offer
Lorem Ipsum Dolor Sit Amet, Consectetur
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras dui justo, pellentesque in tincidunt eget, eleifend non elit. Quisque tincidunt, libero vitae lacinia hendrerit, ipsum mauris ornare
ABOUT YOUR INSTRUCTOR
Joe Courtney
Joe Courtney is a digital marketing “OG,” and the Founder of Messenger House, but his journey as a touring musician, songwriter, missionary, pastor, and executive has been anything but “ordinary.”
Yet one common thread runs through each life chapter—he’s a master of mining the stories that matter and of moving an audience toward action.
Joe’s approachable style, deep understanding of ethical marketing, and heart for the local community have made him a trusted ally to business owners and entrepreneurs.
Today, Joe enjoys life on Florida’s beautiful Emerald Coast with his greatest treasures—his wife of 17 years and their four spirited daughters.
ABOUT YOUR INSTRUCTOR
Joe Courtney
Joe Courtney is a digital marketing “OG,” and the Founder of Messenger House, but his journey as a touring musician, songwriter, missionary, pastor, and executive has been anything but “ordinary.”
Yet one common thread runs through each life chapter—he’s a master of mining the stories that matter and of moving an audience toward action.
Joe’s approachable style, deep understanding of ethical marketing, and heart for the local community have made him a trusted ally to business owners and entrepreneurs.
Today, Joe enjoys life on Florida’s beautiful Emerald Coast with his greatest treasures—his wife of 17 years and their four spirited daughters.